Student-led Businesses
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Are you currently running a business? Do you have a gap in marketing skills and resource?
The UoS Santander Enterprise Marketing Scheme (EMS) has been designed to facilitate real-world collaboration and skill development between student-led businesses (student-founders) and students with marketing expertise. Student-led businesses can apply for up to ?1,000 worth of marketing support, that will be delivered by the marketing students. Selected marketing students will receive funding in the form of an equity-free prize, to deliver an agreed scope of work for the selected businesses, in a defined number of hours. This scheme is generously supported by Santander.
The Enterprise Marketing Scheme provides essential access to marketing expertise, advice and recommendations to student-led businesses, where the student-founders may not have internal knowledge, capacity, or expertise, to generate opportunities for growing their businesses. The scheme is designed to support a broad range of?early-stage?businesses and social enterprises. At a minimum, eligible student-led business must be able to provide strong evidence of customer validation, ideally through paying customer traction. They must also have valid business insurance in place.
The Enterprise Marketing Scheme provides the opportunity for marketing students to gain real world experience of working with, and marketing for, small businesses; develop their marketing and client relationship skills; and build valuable credentials to include on their CV and LinkedIn profile. Ultimately, the Scheme allows marketing students to increase their future employability prospects. Eligible marketing students are not required to have previous real-world business experience. However, at a minimum they must be able to provide evidence of personal drive, initiative and self-motivation, as well as a strong performance track record in their studies.
The expected time commitment per marketing student is estimated to be either 35 or 70 hours, which may be spread out over the 8 weeks (15 July to 13 September). International students must ensure they work within their visa restrictions.
CLICK HERE TO APPLY
CLICK HERE TO APPLY
We strongly recommend all those interested in applying read ALL the information on the website in full.
If you are either a student-led business or a marketing student interested in applying for the Enterprise Marketing Scheme , please make sure you book a 1:1 appointment with a member of the Student Enterprise team. This will give your application the best chance of success! Click here to book an appointment
If you have any questions, please contact the Student Enterprise Team by emailing studententerprise@soton.ac.uk .
Student-led businesses can apply for ?1,000 worth of marketing resource to deliver specific marketing projects (please see 'Marketing Projects List' section below), to support the development of their businesses. The funding will be administered to the marketing student that delivers the project, to cover their time working on the project. The business will not directly receive funding, however the business will benefit from the marketing expertise, resource and support delivered by the marketing student.
Student-led businesses will select from a list of pre-defined marketing projects that they would like the marketing student to advise / deliver on (see 'Marketing Projects List' section below). Each project in the predefined list has an approximate value associated with it, based on an estimate of the number of hours expected to deliver the project and the standard hourly student pay determined by the UoS.
Marketing students will apply to be part of a potential ‘talent pool’ to deliver the marketing projects for the student-led businesses. Short-listed marketing students within the ‘talent pool’ will be matched with short-listed student-led businesses and a chemistry meeting will be facilitated by the Student Enterprise Team to confirm fit. If all parties are happy to proceed with the project, the project will be approved, and initial funding will be released. Final funding payments will be dependent on the completion of a final meeting and impact statement by the business and marketing student.
Project Type | Example Deliverables |
Estimated Value Hours/? |
---|---|---|
Marketing Strategy – desk research |
|
~35 hours /?500 |
Marketing Strategy – primary research |
|
~35 hours /?500 |
Brand strategy |
|
~70 hours /?1000 |
Social Media Strategy - approach |
|
~35 hours /?500 |
Social Media - evaluation, management & content |
|
~70 hours /?1000 |
Website – review & strategy |
|
~35 hours /?500 |
Website - design |
|
~70 hours /?1000 |
Promotion - Press & PR |
|
~70 hours /?1000 |
Copywriting & content management (ideal for more established offer) |
|
~70 hours /?1000 |
SEO Website Optimization (ideal for more established offer) |
|
~35 hours /?500 |
The estimated value of each project type has been calculated based on an estimated number of hours to deliver the project and the current standard UoS student pay. i.e. 70 hours @?14.30 is approximately ?1000).
Marketing Students:
Student-Led Businesses:
Stage 1:
Stage 2:
Project oversight will be provided by both Student Enterprise and the Dept of Digital & Data Driven Marketing in 网络彩票APP下载_澳客彩票网-官方游戏, Business School, with dedicated people from each side. The project will begin and end with a joint meeting, involving the Student Enterprise Team, the business and the marketing student. There will also be a mid-project check-in. In addition, both the business and the marketing student will be required to complete a weekly status report.